So, you've dreamed of going viral? Congrats on aiming for a million views! But let's talk numbers: how much does YouTube actually pay for that milestone? The truth? It's not a simple equation. Several factors influence your earning potential.
RPM (Revenue Per Mille) and CPM (Cost Per Mille) are key. RPM is the revenue *you* earn per 1000 views after YouTube takes its cut (roughly 45%). CPM is what advertisers pay per 1000 views. CPM varies wildly depending on the niche. Finance or tech channels often command higher CPMs than gaming or entertainment.
Location matters, too. Views from the US, Canada, or the UK generally earn more than views from other countries.
Therefore, while estimates often float around the $2,000 - $40,000 range for 1 million views, that's a HUGE spectrum. A realistic estimate, considering all variables, often lands somewhere in the $5,000 - $15,000 ballpark. Remember, engagement (likes, comments, shares) boosts your video's visibility and attracts more viewers, which ultimately leads to higher earnings. Focus on creating quality content, understanding your audience, and optimizing your videos for maximum impact!